Although they are both meant to help you broadcast engaging presentations to your users or prospective clients, there are some key differences between them. They are both excellent tools and deliver high quality, professional looking results but, how do you choose between them?
Do you need to get both apps to get the results you want or can you just get one of them? What are their main features?
After reading this article you’ll be able to answer all of those questions.
What exactly are Webinars?
It is highly unlikely that you are not already familiar with the term since nowadays there seems to be a webinar for pretty much anything.
The simplest of definitions is “a seminar that takes place on the Internet (web)”, hence the name: a web seminar. In the beginning they started out as just another tool for educational purposes. You can now easily reach students, co-workers or clients who need a demo without the need for commuting or accommodation costs, just by scheduling a presentation over the Internet.
As it happens, pretty soon people all around the world realized the potential of this new tool and now it seems as if everyone has a webinar you can attend, especially for commercial purposes. It’s a common practice for companies to schedule webinars intended to present their clients (or potential clients) with their new products or new features included in their latest releases. You can learn almost anything from webinars, they have become a very effective and low-cost marketing and communication tool.
Now that we know more about webinars let’s Meet the Best Webinar App Contenders
Normally, when you read a comparison article about two similar programs they are competitors, but this is not the case with these two. They are the work of Genesis Digital. They have some similarities but are meant for different purposes.
So, let’s get to know them a little better so you’ll be able to determine which one is right for you.
Like most things in life, WebinarJam was born to fill a gap its creators found in the webinar segment. It was originally released late 2013 and it has been a best-seller since then.
Its primary goal was to provide users with an easy-to-use and cost-effective way to create their own webinars. There have been numerous new releases over the years, the most recent being late 2017. Every one of them has included new features that have made it more powerful and user friendly.
WebinarJam is intended for live webinars. It includes templates and options that you can use to configure your presentation that are all accessible through an easy-to-use user interface. It only takes a few simple steps to create and configure your webinars, you’ll be ready to go live in no time!
After that, you just have to set the date and time and send out the invites. It includes automatic e-mail notifications so you can reach your audience, remind them of the time and date of your event and even do a follow up after the session finishes.
You’ll be able to create a customized registration page, include polls in your webinar, push products and use pre-recorded video as part of the presentation. You can even pre-record the entire presentation and then broadcast it at the selected time and date. Even more, you can stream your content to other services like Facebook live or YouTube live. All of that in the same package.
There are other cool features included in the latest release like JamSessions, which allows you to invite other presenters to join in. Attendees can also participate in the presentation. They can present their content or comment and then go back to be “attendees only”, you are in complete control.
As you can see, this is a very powerful and convenient tool for creating live webinars.
With that in mind lets look at the next product from Genesis Digital.
EverWebinar was released after WebinarJam to address a very specific need: Creating automatic re-playable webinars, which play at the best time for your audience.
Instead of having to do live presentations all the time, you can now record them and have them broadcasted automatically. You don’t have to work round the clock to get to all of your clients, with EverWebinar you can schedule your sessions in a way that will fit yours and your client’s needs. It even comes with time zone detection, so your clients can access each webinar when it’s most convenient for them.
It also comes with an on-demand option. This means that your content will begin playing minutes after your client registers. That’s all they will have to do. No waiting and no scheduling, they just need to sign up when it’s convenient for them and they’ll immediately get the information that you prepared for them.
If you’re worried about giving your participants a realistic feeling of being on a live webinar session, you’ll find that the live chat simulator can be very helpful. You can come up with your desired chat lines and set them to be displayed at the right moment throughout the session. Even better, if you have a pre-recorded chat session from a live webinar you can import it and make it part of your recorded webinar. It will feel just like a live session, it's pretty amazing the first time you see it.
But maybe you like to get feedback as people are viewing your webinar. No problem, you can answer questions in real time while your clients are viewing a pre-recorded webinar. That way, you’ll just have to pay attention to their questions or comments while your presentation is in autopilot.
As powerful and convenient as it is, it’s also very easy to use. The user interface is very user friendly and similar to that in WebinarJam. So, if you’re already familiar with that program, you’ll have no major issues using EverWebinar. Even if you did, the support team is there to help you by answering all of your questions. You’ll be able to realize the full potential of this product in no time and this is why many of the world's top marketers recommend EverWebinar.
EverWebinar vs WebinarJam - The Bottom Line
Both webinar apps are great in their own right.
As you would have further realized, they are not exactly competitors. First, they were both developed by the same company (Genesis Digital); second, they are intended for different uses.
If you are looking for a tool that will help you build your own webinars and present them live to your clients, then you’ll like what WebinarJam has to offer.
But if what you are looking for is a way to automate your webinars and reach your audience even when you can’t be sitting in front of your computer, then EverWebinar is perfect for you.
You can use these products as an integrated kit or get just the one that better fits your needs.
If you’re new to webinars, you probably can start out with WebinarJam. You’ll get acquainted with the features, learn all of what it has to offer and get a feeling of how webinars can benefit your business. Get in touch with customers everywhere on the same session, answer their questions live and showcase your products. Also, you can use this time to get to know a little more about your audience by including polls as a way to collect relevant information.
After a while, you’ll find that you have a better understanding of the whole webinar mechanics. You will probably have done a few different sessions and will know by now which of them are more effective and need to be readily available for your customers. This is when EverWebinar comes into play. Get your previously recorded content, configure it and schedule it. It’s as simple as that.
So, if you’re looking for a tool to get into webinar marketing, give these two a try. They don’t require a big investment, they both offer a trial period and they both come with a money back guarantee. I'm pretty sure you wont be needing that when you try it for yourself.
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