Category: Email Marketing

Optin Architect Review

Optin Architect Review

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Many individuals struggle with creating solid, reliable leads online and converting individuals who visit a site into people whom you can email and reach at a later date. Finding ways of successfully converting and capturing individuals’ information and making them regular subscribers are all tricky marketing facets which must be learned. Fortunately, there is a new tool on the block to help you do just that and that is Optin Architect. Optin Architect was designed for the explicit purpose of helping create captivating online opt-in forms that will help turn users on your site into individuals who want to learn more about your service or product. Creating engaging materials that successfully gain a user's trust and have them put in their email address and other personal information is a tricky process, so what are some of the pros and cons of this new tool?

Optin Architect

Optin Architect Pros

Track your forms

This is a great feature of Optin Architect and that is the simple ability to be able to track your forms and their success rates. Being able to find out how many people have looked at your opt-in forms, clicked on your opt-in forms, or in any other way interacted with them can give you a good idea of whether your opt-in forms are having the desired effect. Additionally, finding out the ways that people interact with them can also help you design them better, make it so people are more likely to click on them, interact with them, and ultimately use them in the future. The more people you can get on board and using them, the greater your subscriber list, email lists, and ultimately your marketing funnel will be.

Exit detection opt-in

Most people by nature take the path of least resistance and this is also true when it comes to your average internet user. They may be interested in your product, your service, or your message, but actually having them navigate and go find the opt-in form may be more than they are willing to do at a casual glance. But this is where Optin Architect can really help to shine as it has exit detection software which allows you to create an opt-in form with pops up as a user is about to leave your site.

This is a huge boost to potential conversion rates as now individuals who are about to leave but are still interested will easily have the forms presented to them for them to fill out. This is a great way of capturing and converting individuals on the back end of your website. Some individuals who were initially not even planning to may simply decide to take the opportunity when it is presented to them anyway. Presenting this kind of self-evident and easy opportunity makes for easy conversions.

Free trial

Unlike so many other software programs available online, Optin Architect offers a free trial. The creators of Optin Architect know that they have created a marketing winner; one that will help

you enhance your reach, spread your message, and gain more individuals into your subscribers list. With all that in mind, it is little wonder that the creators feel confident enough to offer a free trial during which you can experience for yourself the effectiveness of this incredible marketing tool. With easy customization, ability to create your own opt-in pages and place them anywhere within your site, it is little wonder that the makers of Optin Architect feel that you will not be able to stop with a free trial.

Optin Architect Cons

One of the potential cons of this tool is not so much due to the tool itself but due to the person using it and that is that this product is most effective for individuals who either know or have the desire to learn online marketing. Learning how to use an opt-in creator effectively can be a little bit of a learning curve as you figure out which words, images, texts, and placements all serve to reach the maximum amount of people. Figuring this out can be a little bit of trial and error and may be difficult for some users who think this is as simple as plug-and-play.

Optin Architect Conclusion

You should not let that dissuade to you, however, as this is an exceptionally well-made tool and with its multiple capabilities such as tracking where your opt-in forms have been interacted with, exit protection, customization, and even a free trial, this is a fantastic tool for every online marketer desiring to grow their subscriber lists.

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List Eruption Review

List Eruption Review

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Having a list of subscribers is simply not enough; in this day and age it is important for your subscribers to not just be passive recipients of your deals but ideally will be like surrogate marketers helping endorse you through word-of-mouth stories of your services or products. But how can you leverage the people you already have into a powerful social media marketing force that can help exponentially grow your lists and your business? This is what List Eruption was designed to do. List Eruption is a powerful marketing tool which is designed through a variety of different engagement techniques to help your users become more engaged over time and help them spread the word on your business. So what are some of the pros and cons of this fantastic tool and how can you use List Eruption to grow your business?

List Eruption

List Eruption Pros

Engagement rewards

One of the important things for users is to feel is that they are respected and appreciated by the businesses which they subscribe to. People want to feel that their participation is valued at the business and that their views, likes, and subscribes are valuable commodities. This is why with List Eruption you can easily make it so whenever an individual likes one of your Facebook posts or tweets, retweets, or does any other type of social interaction engagements, he or she can then be given discounts, promo codes, free products, or whatever you want. The fact is, with List Eruption, you are able to create customized reward programs for your users to help you achieve the results you want to reach. Helping your users feel that there is value to subscribing and sharing is an exceptionally powerful way to leverage their goodwill and help spread word-of-mouth advertising to their friends and social media contacts.

Badge collection

People are interesting and few things motivate people like the idea of a game, a competition, or finishing a collection. This is why with List Eruption you have the option of creating a list of badges or achievements that individuals can unlock once they have done a certain amount of marketing work for you. For instance, you may have a badge that unlocks a certain product, discount, or other reward for individuals who have referred at least a thousand people. Alternatively, you may have another badge reward offered to individuals who have simply first shared or liked one of your social media posts. This kind of reward game system strongly encourages individuals to share widely and to meet certain achievement goals. This is important for you because the kind of people you are trying to reach may only be reachable through certain kinds of interaction. By specifically rewarding your clients with those interactions, List Eruption is going to help you grow your business in specifically the way you want.

List Eruption Cons

There are a huge number of pros to using List Eruption and far more bells, whistles, and features than can be laid out here. But let's reflect for a moment on some potential cons. So what are some of the negatives or possible negatives of using this tool?

Blow up in your face

Not literally of course, but depending on the kind of services or deals you offer, you may find that your marketing strategy works entirely too well and you are suddenly overwhelmed with an inability to pay out all the rewards you promised your loyal users. This has happened to many businesses in the past where they offered something like $1,000 if you referred a thousand people and ended up getting hundreds of thousands of people succeeding at that challenge. Making sure that your reward system will not cripple your business if your marketing campaign is wildly successful is an important consideration before launching those types of marketing campaigns.

One thing which is sure to leave a bad impression for any of your valued customers is if you renege or fail to fulfill your promises to them. Making sure that you can fulfill your rewards system monetarily as well as in a timely fashion is an essential element of being able to use the rewards functions successfully. List Eruption is a powerful tool for growth but occasionally growth if done uncontrolled and unchecked can be dangerous. Fortunately, List Eruption also features many analytical tools to show how successful your marketing campaigns were and how the different campaigns worked.

List Eruption Conclusion

With its ability to help sell itself by utilizing rewards systems, helping promote your customers and reaching others, as well as the analytical tools monitor so you can see how well different marketing campaign strategies are going, List Eruption is sure to have your subscriber lists grow by leaps and bounds as customers in your subscribers’ list realize that there is true value. This is a tool which every marketer should have online or offline. 

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Udimi Review

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View a short video introduction of Udimi

Get real, profitable traffic to your web site with Udimi. No more bot generated visits that just increase your traffic counter but don’t lead to actual sales, leave out fake clicks and increase your conversion rate. You’ll find out pretty soon that you’ll not only get more clicks, but you’ll also start making sales.

The whole premise is quite simple: you want to drive traffic to your site and increase conversion rate, so you buy some clicks from a vendor in Udimi. That’s it. They’ll drive clients to your site and you will not only get clicks, but you’ll see how people start registering and even buying from your site. There’s a whole community of solo ads sellers just waiting to help you grow your business.

But, what exactly are solo ads. Well, they’re a marketing technique that implies you getting in touch with a provider who has a large e-mail list. You hire them to send out an e-mail to their contact list promoting your site. Since the information comes from a trusted source, chances of people following up your links are better than if you did it all by yourself. That, in a nutshell, is what you will get when you sign up to Udimi, the guarantee that people will actually follow your links.

You can promote anything, all you need is an opt-in page and a sales funnel already set up so you can take advantage of all the traffic the solo ad is going to send your way. If you don’t have them yet get to work, you’re missing out on a big opportunity. 

Udimi Main features
  • Be part of the community. You’ll get access to a solo ads vendor community where you can see how effective each one of them has been in the past and select the one that better fits your needs.
  • Get to know your visitors. You’ll receive information about the visitors you got from Udimi so you’ll know exactly where they’re located, their IP address, which browser they used and much more.
  • No useless traffic. They have a very reliable filter that leaves out non-human traffic. You’ll only pay for actual human beings visiting your site.
  • Guaranteed results. Not only you get useless traffic filtered out, but you also get your money back if the seller doesn’t come through. You’ll get the clicks you paid for or Udimi will give you a refund.

Udimi Pros

There are plans for every need depending on the number of users. They go from as little as USD 8 a month (when you pay for the whole year) for a Starter plan all the way to USD 59 per month for the Professional plan. Their most popular is the Premium plan; that starts at USD 19 per month (billed annually). They also offer a free trial, in case you want to try it out.

Udimi Cons

  • It might take a while and a little bit of trial and error for you to get in touch with some premium providers but you’ll be getting results from day one. So, really not such a negative feature, just something that you have to work on.


Udimi - The Bottom Line

Udimi is a great platform to get solo ads providers and guarantee increasing traffic to your site. What the do is portray solo ads providers in a way that you can evaluate them and choose the one that you feel will deliver better results. After that, you just sit back and monitor how the visits to your site, the number of opt-ins and even sales begin increasing.

There are tons of testimonials around on how impressive the results have been after just the first time using Udimi. In fact, it’s one of the leading platforms of its kind. This is mainly due to the fact that, unlike others, they make sure that you only get legitimate clicks. They filter out the ones generated by bots or low quality ones that will only increase the click count without generating actual results.

If you’re just starting out and have a really small mailing list this would be a good way of reaching your potential customers and growing that list. Even if you’re already stablished, it doesn’t hurt to have some extra help from people who can guarantee conversion. It is a paid service but you pay for number of clicks. So, it doesn’t really matter how big your marketing budget is, you can always hire someone to send out a solo ad for you.

You’ll get exactly what you paid for and sometimes even a little more. As you can see, there’s really nothing to lose.

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Udimi Lifetime Deal

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Active Campaign vs Drip vs Convertkit – Automated eMarketing at its best

Active Campaign Review

Active Campaign

Active Campaign began as a comprehensive solution for businesses looking to keep in touch with their clients. Turns out that offering a large number of services is not always the best way to go, so they have since focused on becoming an automatic marketing solution that takes the burden out of managing your client’s contact information and helps you build effective marketing campaigns that translate into impressive results in no time.

This is not just an automatic e-mail sending platform; it also works as a CRM where your client’s information is stored. This way, you can use that data to personalize the information you send to each of your visitors. Sending targeted, personalized information will turn those casual visitors into paying customers.

The way it does this is through smart tagging, which is a common feature for all marketing automation tools and Active Campaign is no different. How does it work? Well lets say one of your subscribers visits your website and looks at information about a product in your store but doesn’t add it to cart. Active campaign can tag that person as interested in the product and send a message automatically for follow up.

Instead of letting people browse through your site and leave without buying any of your products or signing up to your services, with Active Campaign you can also add pop-ups to your site that will appear at the desired time. You’ll get their attention and guide them to take the actions you want.

With the built-in campaign builder it is really easy to produce beautifully designed campaigns that will turn your prospective clients into customers. You’ll also increase the conversation rate of your site by creating engaging elements with the Form Builder. Get your visitors to sign up and see how your email list grows.

Although you will have to pay for a subscription, Active Campaign’s costs are the lowest of the three tools being compared here. Costs naturally vary depending on the number of users that you have but Active Campaign works out more affordable. Also, to reduce costs even more there are monthly and yearly plans to choose from.

Active Campaign Pros

  • There are many ways to reach your customers and make sure you get your message across. You can reach them at any time through specially designed SMS messages sent directly to their mobile phones.
  • Lowest cost of all tools being compared here
  • Set goals for your campaigns. You’ll see how on point your estimations where and if you have to take any corrective actions to achieve them.
  • Build custom reports to visualize how your campaigns are doing. You can use the data collected using Active Campaign or any information you have imported from a 3rd party platform. There are integrations with many of the leading names in the market.
  • It works well with popular apps like Shopify, Zoom and Ubounce.
  • The user interface is very easy to use and well designed.
  • They offer user support that goes above and beyond. Do you already have your campaign data stored in another platform? Don’t worry; Active Campaign has a team of experts that can help you out with the migration.
  • There is a 14-day free trial period to check out the platform and see if it really is the best fit for your needs.

Active Campaign Cons

  • Mobile users complain about not having an iOS app available so they can access from their phones.
  • Since it has a lot of features (and some of them are quite advanced), it takes a little time for new users to become power users. This is especially true if you have never used a similar tool before.
drip-email-review


Drip Email Marketing

Drip started out as a simple email opt-in widget and evolved into a full scale ecommerce CRM – or ECRM, as they refer to themselves – in just a few years. They have become such a force in the space that LeadPages took notice and acquired them in 2016, adding another tool to their already excellent landing page software.

Drip is not just an email platform, instead you get a marketing tool to personalize your messages to your users and increase the chances of turning a browsing visit into money in the bank. This is true not only for emails; you can also set up campaigns for Facebook. All the data and insights that you’ll get from your customers’ behavior will translate into more personalized and profitable campaigns.

Even better, your clients won’t feel as if they were getting a one-size-fits-all kind of email. Instead, Drip lets you personalize almost every aspect of your messages so every one of your customers feels as if it was intended just from them. You can also customize Facebook ads depending on your user’s actions.

It comes with a workflow builder that makes it really easy for you to set up your campaigns. Set up a path that prompts an action depending on your clients’ behavior. The tracking feature helps you out with this since it gives you an insight into what your users do so you offer relevant content to each one of them. Making them feel as if a human being is looking after them - instead of being part of a massive campaign - will most likely prompt them to buy from you instead of the competition.

Drip takes a different approach than other similar services. They’ve done research and found that simpler looking emails are better received by customers. So, they don’t offer a custom template builder but instead they have a plain text HTML template that promises to get you more clicks and sales. Also, it keeps your messages out of the spam tray.

Pros

  • Its integration with many different tools let you control everything from one place.
  • Its analytics capabilities will show you how your business is doing in real time. You’ll also be able to build custom reports that make it easier to get all the information you need with just a glimpse.
  • Prices are competitive and there is a plan for every business size. You can try it out for free and then commit to a monthly or annual plan, whichever works best for you.
  • You can keep track of clients through defined events and actions they take when visiting your site. Even more, you can set up a resend action for those clients who didn’t open your original message.

Cons

  • You have to keep a close eye on the number of subscribers you have and the number of emails that you send through the platform. Drip will automatically upgrade you to a higher paying plan if you go beyond the limit of yours. You’ll find out when you get the next bill. To be fair, they also downgrade you if you go below the minimum limit for your current plan.
  • A/B testing is limited. They will include more features in the future but for now you can only test email subjects, form names and delivery times.
  • Although they do offer live support the availability is limited to working hours (which could probably work well for customers located on their same time zone) and response time is not all that great.
  • Costs more than Active Campaign
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ConvertKit

It’s made for bloggers by bloggers. Like other similar platforms, ConvertKit not only focuses on helping you grow your mailing list but also on making sure that you get as much business as possible out of it. Unlike its competitors, ConvertKit doesn’t try to be a “swiss army knife” kind of platform. It focuses only on email automation and leaves everything else to specialized sites. It comes with plenty of integrations with big names in the business.

Automation is key if you want to devote your time to activities other than sending out emails. It’s easy to configure communications that reaches your customers when you want it. Instead of blasting emails to your whole list, messages are targeted depending on your customer’s actions.

Each one of them will feel as if you were reaching them personally. With ConvertKit you can use your user’s information to categorize them and send relevant information depending on where they live and what they like.

Since ConvertKit’s emails are text-based, you’ll see your conversion rate go up and your unopened email ratio go down. Your messages will never land on the spam tray again and they will be more likely be seen and read by your customers.

Also, you can program it so your posts are delivered to your subscribers as they’re published. You could also send periodic updates with highlights of your content; your audience will never miss any of your posts again.

Convertkit Pros

  • It has integrations with major providers. While ConvertKit focuses only on e-mail automation, you’ll get access to landing pages, e-commerce and much more through specialized platforms for each case.
  • Their support team is there for you in case you have any questions, they even host live training sessions.
  • You’ll get help migrating your contacts and content from other platforms.
  • There is a large user community out there ready to support you and share their knowledge with you.
  • It comes with an easy-to-use, uncluttered user interface where you can configure your automated email campaigns with just a few clicks.
  • You can choose between monthly or yearly plans. Prices are not that high and are calculated based on the number of subscribers you have. If you are just starting out your costs will not break your bank.
  • There’s no limit on the number of emails you can send regardless of your plan.

Convertkit Cons

  • There’s a 14-day trial period but you’ll have to give your credit card information to use it. You can cancel at any time, but sending out payment information can be a turn-down for many potential users.

The Bottom Line

Three ecommerce automation tools that can help you take the burden out of your email marketing and get the most out of your mailing list. ActiveCampaign and Drip are a bit more extensive when it comes to features, since ConvertKit focuses more on emailing.

They all come with analytics and reporting capabilities. You’ll not only be able to capture your clients’ data but you can see exactly how much sales have increased since you started using any of these tools. Custom reports come in handy when you want to communicate results or just see how everything is going with just a glimpse.

Price wise, Drip is more expensive than ActiveCampaign and ConvertKit. Also, you have to subscribe to Drip before you get access to the trial period. They all come with scalable plans and calculate fees on a number-of-subscribers basis. They have monthly and yearly plans, whichever works best for you.

Which one is best for you? It depends. If you are looking for an email automation tool and not much more, you can go for ConvertKit. On the other hand, if you need a platform with more to offer you might need something like ActiveCampaign or Drip. Although this last one has yet to fix some issues with its landing pages. They are not quite there yet after the LeadPages acquisition.

And if you do decide to proceed with any of the above after your trial make sure to claim our special offers below. Full instructions found at the below links will guarantee your claim.

convertkit and instapage

ConvertKit & InstaPage Integration Announcement

One thing we as entrepreneurs have no shortage of today is tools and software to optimise our businesses. This is especially the case when it comes to running the online aspect of our businesses – literally every single day a new tool is announced which promises to save us time, make us more money or improve our life sometimes in the most abstract of ways – can anyone say “Smart Light Bulbs” with me?

Now even when we do find tools that really help our lives in some meaningful way it can sometimes be tricky for tool A to play nicely with tool B” that we use. This is why I’m happy to announce this partnership between two of arguably the most important tools for digital businesses namely email marketing and landing pages. The companies I’m talking about is ConvertKit (email marketing) and InstaPage (landing pages) who are offering some nifty integrations for you.

Here is their full announcement 

Since starting ConvertKit, we’ve had this belief that we shouldn’t be all things to all people. We want to focus on being the best at the one thing we do, and if there is another tool out there we know would help our customers build their business, we search to find the partner that does that the best.

When it comes to landing pages, we started researching and realized that Instapage not only has the best landing page editor, they’ve also created a beautiful and simple user experience. That’s the same approach we take here at ConvertKit.

Why we love Instapage

We believe in Instapage so much that we’re not just putting a link on our integration page for you, we’ve been working with them over the last few months to add Instapage features directly into ConvertKit. This is going to make it so easy for you to jump into Instapage to start creating high-converting landing pages to sell your online products.

With our Instapage partnership you’ll be able to:

  • Seamlessly send leads from your landing pages straight into your ConvertKit automations
  • Create flexible but powerful landing pages to help you convert readers to customers
  • Fully and easily customize templates to build your brand awareness
  • Know your audience habits and needs with real time analytics
  • Publish pages to as many unique domains as you need to tailor to your segmented audience
  • Get started quickly with 200+ conversion-tested templates

Find out more about this incredible partnership that rolls out today, July 25th, in our Medium publication, Work in Public, and tune into Instapage’s podcast today to hear more from me about our partnership.

Instapage + ConvertKit

It’s a partnership we believe in because it serves our mission to help bloggers (you) earn a living. Beautiful landing pages that help you turn readers into subscribers and subscribers into customers is an important piece of that mission.

So get going: try out the integration today. You can find it in the landing pages section of the app.

Not a ConvertKit user yet? Click the button below for a FREE 2 weeks trial to check it out. We’d love the chance to help you grow your business and earn a living online.

 


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LeadsFlow Pro Discount Coupon Promo Code

Leads Flow Pro Review + Coupon

 

Today we bring you an introductory review of Leads Flow Pro

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Leads Flow Pro Break Down

One of the hardest things to do as a marketer is build leads. In fact, this is a hard thing to do at any business level that you can think of. Getting leads is a tough thing, at any state of your business overall. In order to get more leads, you have to do one of two things. You either have to get good at internet marketing, or you have to cold call. These methods are going to be arduous, and simply put, too difficult to master without a lot of help. That’s why Leads Flow Pro has been worked on for some time. This is a solution that is going to change the way that you get leads, integrating several channels into one simple to use product. Instead of having to deal with a large variety of open ended solutions, you will have one dashboard to control the mastermind of your marketing.

About and the creator/team behind Leads Flow Pro

Leads Flow Pro is being pushed by Sean Donahoe, and has a team of individuals that have been working on creating an easy way to automate marketing lead generation in real time. They have combined the power of internet marketing, social media marketing, advertising and more so that you can easily navigate this wide ocean. The problem most marketers have to deal with is the constant testing of advertising space, creating algorithmic changes and so much more. It’s not easy. It’s so complex, that many give up before they see any returns on their investment. That’s why Sean Donahoe and his team have been working on streamlining the process.

How to use Leads Flow Pro?

Once you purchase Leads Flow Pro, you will be able to sync up your marketing elements into one dashboard. You will be able to automate your advertising choices, and much more. From social media to lead generating PPC advertising, to upwards of 500 plus services that you can integrate, you’ll be able to launch, close, and bring about all sorts of elements to your business with relative ease. The best part about this, is that you can set it and forget it, focusing on other elements of your business, while this does the hard work for you. Of course, a little setup is required, but once you have it all done and locked in, you can watch in real time, your business succeed with better sales, better leads, retargeting of ads, and so much more. You will capture leads faster, and make more money, since you won’t be bouncing around websites to check in on whether or not advertising is doing what it should be doing.

Pros and Cons

As with anything you buy, pros and cons matter a great deal. With that in mind, consider a few notes in regards to Leads Flow Pro.

Pros

  • Easy To Use
  •  Integrates with 500 Services
  •  Automated Lead Generation
  •  Low Cost

Cons

• A LOT of possibilities
• Must have something to promote
• Must be ready for traffic pile up that is created

Is Leads Flow Pro Worthwhile?

The big question is simple, is Leads Flow Pro a solid option for you? The cost at first glance is only $37. However, you will find that there are a lot of elements that you can upgrade to get the most out of this system. If you were to just stay at the entry level solution, you could stand to create a serious push forward in lead generation. Simply put, this is a great option to go with, and something that will free your time for other areas of your business. It’s well worth the asking price, if you use it. Don’t let it collect dust.

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Lead Funnel Review + Coupon

 

Today we bring you an introductory review of Lead Funnel

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Lead Funnel Break Down

Every single marketing business that you will look into needs leads. Without leads, you will not be able to gain the upper hand in anything. If you want to make money online, you will need to find targeted leads and make sure that you’re able to convert them into sales. That’s where Lead Funnel is going to come into play. This is a solution that is going to help you pull targeted information from social media profiles and more. This is a powerful software. It’s going to change everything for you, especially if you aren’t sure how to get leads for your business. This essentially takes on the searching and digging around the internet, and makes it easier to manage.

About and the creator/team behind Lead Funnel

The team behind this option is Jai Sharma, Madhav Dutta, and Uddhab Pramanik. These guys have put together a simple solution that pulls readily available information into a compartmentalized solution. If you’re going to gain access to the most leads, you will end up working through this software with relative ease. The team has seen that there is a difficulty in getting leads. No matter what marketing business you put yourself in, even if you were to build brick and mortar stores, you will need marketing collateral. You need people that are interested in what you’re doing, selling, and promoting. That can be tough if you don’t know where to find your audience.

How to use Lead Funnel?

When you purchase and use Lead Funnel you will be able to gain access to a lot of different audiences. You login and in your dashboard, you will find great options. You’re going to find that keywords, hashtags, and anything else that people use in social media pull information. You will find targeted leads simply by pulling through what people are offering up. Lead Funnel will also help you pull email addresses, phone numbers, and so much more. You’ll be building lists and sending out newsletters in no time. Making money is simple when you have the right audience, and this helps you build that audience fast.

Pros and Cons

Consider a few pros and cons that come with Lead Funnel before you spend anything.

Pros

• Easy To Use
• Generate Leads
• Target Keywords
• Build Your List Faster

Cons

  • Must Have Something To Promote
  • Takes Time

Is Lead Funnel Worthwhile?

At the end of the day, you may find that Lead Funnel is promising a lot. Does it deliver? The truth is, yes. You can definitely use this to gain the upper hand in your marketing world. Whether you’re just starting out or you’re an experienced marketer, you’ll find that this is can pull data fast. The hardest part about building a list is actually finding the right information. Well, this is going to help you do it fast. Just one use, just one keyword set can build enough professional information to create a massive list that will pay off hand over fist down the line. It’s simply an incredible option that streamlines the business of marketing for you. It’s definitely worthwhile at $47.

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How Can Automated Marketing Solutions Help Your Business Succeed?

Automated marketing solutions can completely transform the way you handle marketing and customer outreach. If you were able to 10X your profit margins without any further work on your part, would you take it? Silly question I know but smart marketers are experiencing these type of results daily from work they did months or even years ago by investing in a marketing automation platform. (MAP)

 

If you struggle to get customers to come back or have trouble with lead conversion, your marketing strategy may be to blame. One of the biggest factors that can get in the way of a successful marketing campaign is the consistency of communication.

 

When you don’t follow-up a customer purchase or inquiries with emails, customers forget about your business. They move on. This applies to repeat business and business prospects.

 

You need to continue to reach out and deliver messages to customers and potential customers. This is where automated marketing platforms can help. Using these can simplify your marketing techniques while not sacrificing that all important regular communication.

 

So, if you want to run a successful business, you owe it to yourself to learn more about automated marketing solutions.

 

What are Automated Marketing Solutions?

 

Automated marketing solutions, or marketing automation, includes various software (called Marketing Automation Platforms – MAP) and online resources that are used to automate your most common marketing tasks. This is primarily done through email messages but these platforms can also use lead scoring techniques to alert your staff to “prime times” for customer telephone contact.

 

Another example is automated e-commerce marketing when the process of sending emails to customers after they make a purchase is automatic. This email could thank them for their purchase, double check they received delivery and even offer a coupon for their next purchase. There really is so much that is possible and when done right it will have a tremendous effect on your bottom line.

 

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“63% of companies that are outgrowing their competitors use marketing automation”

 

What’s the benefit of using these solutions? As mentioned, they help simplify your marketing campaign. But, there are additional advantages to using automated marketing, including:

 

  • Save time with automated client follow-up
  • Deliver personalised “tagged” emails to your prospects
  • Improve the productivity of your marketing department
  • Access to valuable stats for evaluating marketing campaigns
  • Increase your conversion rates with consistent follow-ups
  • Improve your customer retention rates with regular emails
  • Increase your sales and build stronger relationships

 

Those are just a few of the advantages that automated marketing brings to the table. Marketing automation simplifies your marketing so that you have more time, money and energy to devote to other aspects of your business.

 

How Do These Automated Marketing Solutions Work?

 

Using automated marketing solutions doesn’t replace the need for marketing – it simplifies it. Here’s an example of how this could work with a basic sales funnel:

 

  • A sales lead visits your landing page and signs up to receive a free downloadable eBook.
  • The automated software sends a thank you email to the sales lead.
  • After several days, the software sends an additional email with a special offer.
  • If the lead doesn’t respond to this offer, another email is sent the following week.

 

In addition to automating these steps, there is another advantage. They provide timely responses and follow-up emails.

 

Your sales leads will receive these emails according to the details of your marketing campaign, instead of waiting for you to manually send the email.

 

How Can You Start Using Automated Marketing Solutions?

 

These solutions require the use of software to automate tasks. There are dozens of options available, including Active Campaign which is what we use here at IMDC. To make the selection easier here is a closer look at 5 of the top marketing automation platforms (MAP).

 

 

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Active Campaign

 

Active Campaign offers a simple solution for implementing marketing automation. You can easily combine the automated features with your existing marketing and advertising methods. We have also found it to be the most cost effective MAP as your list size grows, which is a major plus.

 

Active Campaign can automate your sales and email marketing, store your contacts and track their behavior, and set up custom options for the delivery of your emails.

 

Active Campaign isn’t your only option, but it is among the top choices. This is due to the easy to understand pricing structure. Active Campaign has automated marketing solutions available for businesses of any size and a robust set of features.

 

Instead of just focusing on email marketing automation, Active Campaign provides solutions for sales and customer relationship management.

 

You can even use these solutions to assist your sales reps by giving them automated actions based on the current stage of customer acquisition.

PS: If you are looking for the best price on Active Campaign – click here and sign up for the free trial. Once your trial finishes selecting the lite plan is the most cost effective if you are starting out.

 

Drip 

 

Drip Marketing Automation is mostly used for Drip email marketing campaigns. This is a form of email marketing where you continue to send messages to your prospects in order to slowly build trust and nurture the relationship over time.

 

Using Drip, you can set triggers to automatically send emails based on the actions taken by your users or sales prospects. They have a simple user dashboard and custom solutions for any business type. Many bloggers swear by this platform so definitely one to try before making your final decision. Sign up to their forever free plan here.

 

Convertkit

 

Convertkit is also primarily used for email marketing automation. This software was created with bloggers in mind, but can be used by any service-based business.

 

Basically, if you deliver informative content to your customers and prospects, Convertkit can help increase your conversion rates. This is accomplished by consistently sending out emails based on the actions of your visitors. They even offer flexible opt-in forms that can be built to fit anywhere on your website.

 

Infusionsoft Marketing Automation

 

Infusionsoft is starting to become one of the Grand Daddy’s of this whole automation craze. It is one of the most detailed automated marketing solutions available but all that power does come at a price and that is ease of use. They do however give a wide range of options to help you create a highly customized marketing solution for your business which is great.

 

This includes features that can assist with email marketing, sales, customer retention, and customer relationship management. Though, Infusionsoft is also among the most expensive options. So if you are interested I would recommend looking at the Infusionsoft deal we offer on it here.

 

MailChimp Email Automation

 

MailChimp is among the most affordable solutions, but it has limited features, especially when compared to Active Campaign. You don’t have the option to create detailed marketing campaigns. Instead, it is used for basic email marketing and with a bit of tinkering can do some basic marketing automation tasks.

 

Consider your needs. For versatility and a range of custom features, Active Campaign may be your best solution. It is affordable, customizable, and easy to implement. It’s what we use and we love it but I would also recommend at least trying Drip forever free plan before making a final decision. Also consider Convertkit too as we hear great things.

 

Final Thoughts on Automated Marketing Solutions

 

By taking advantage of these options, you get the consistency that you need to turn more of these leads into new customers.

 

Basically, automated marketing solutions are used to automate marketing tasks – simple. Instead of having to nurture your sales leads with direct emails, you can let the software take care of the hard work.

 

You let the software automatically send follow up emails to move leads through your sales funnel. And you let the software nurture existing client relationships to improve loyalty and profitability.

 

If you’re ready to simplify your marketing campaign, then get started with automated marketing solutions by testing our top three

  1. Active Campaign
  2. Drip (free plan)
  3. ConvertKit

 

Do you have any experience with using marketing automation platforms? Let me know in the comments, I would love to hear your success stories and/or challenges.

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Are you Frustrated with HIGH Autoresponder Fees? Try MailPoet

I wrote a blog post a while back now on a free tool called MailPoet. (Back then it was called WYSIJA).

 

Basically what it is, is a WordPress plugin that allows you to send emails from within your WordPress dashboard and be able to do it completely free of charge. (When using your Gmail account) or a small fee to integrate it with an email delivery service like Elastic Email.

 

Now, this week I received an email from MailPoet announcing version 3 of the plugin, so I thought it would be a good time to update you all on it if you have been considering scrapping your autoresponder subscription.

 

You can read more about MailPoet3 on their blog.

Or you can download the plugin right here.

 

PS: Forgot to mention as of writing this – MailPoet has over 300 000 active installs. 

 

convertkit-review

Exploring The Box of Marketing Collateral That Comes With ConvertKit

With the latest buzz that is hitting for ConvertKit, you may be tempted to check it out. At first glance, this seems to be an email marketing program that will help you generate more clicks, more traffic, and sales overall. But when you actually look at this on a deeper level, you’ll realize that there’s a lot more than meets the eye here. In fact, you’re going to absolutely think differently about marketing as a whole. The big thing that you will see is simple, a full box of collateral. Whether you’re a seasoned blogger, or someone that has just stumbled into internet marketing, the resources that come with this site will absolutely help you build a portfolio for success.

Not Just Email

First and foremost, you’re going to find that there are several elements that come with your ConvertKit purchase. Many people just take advantage of the main feature up front. There’s something good there, no doubt. For instance, you’ll find that you can set up pages that will capture leads, and deliver free gifts for subscribing. There’s nothing wrong with that, it’s a good thing. But as you start to break down the other features, and really look at what you’re getting with this option, you’ll see that this is going to help you leverage a global audience.

Landing Page Design Elements

The company has built a program that is quite good. But on top of that, they are going to help you with templates of landing pages that have worked for marketers beforehand. They have come up with “foolproof” designed templates that you can take and use. Once you edit these for your needs, you will be able to use them to help you capture leads fast. Imagine getting all the traffic that you receive, and turning them into members of your email list. Do the math, and you’ll see that within the confines of just 1,000 people, you could have sales that jump overall. Imagine if 10% of your newsletter subscribers clicked through the links that you sent them. That would be 100 people that would targeted, pre-qualified, and ready to buy your products and services. This element is the #1 thing that million dollar marketers do. They get subscribers, they send out newsletters and they make money overall. With the ConvertKit option here, you can do the same thing. Start making money, with relative ease.

Following Up With Relative Ease

Beyond the basics, you’ll find that the biggest tool that you are going to get with ConvertKit is the incredible follow up solution. When you capture your lead, you can send a series of emails after the fact. Let’s say that you’re promoting a “job” listing affiliate marketing solution. You could get a subscriber up front, and then send them 6 or 7 emails after the fact. Now, before this program, you would have to do this automatically. That’s not the case at all anymore. You can now automate the whole process and ensure that you are able to capture leads, and generate more traffic down the line. Imagine getting more and more traffic, simply by nudging individuals that may have forgotten about you.

What could you promote with this option? Think about marketing a book for instance. You could giveaway samples, you could give away marketing elements for your book, then wait for a week or two and deliver a second chapter, or an update about the release. This can all be set up and sent out automatically. In fact, you could very well send out a complete lesson plan of marketing with this. Imagine if you had 15 lessons to show someone, you could make sure that every 7 days or even sooner, they get a new lesson to work through. This is not just great for marketing, it’s great for teachers, and individuals that want to have a series of things to promote, and teach.

Timing Is Everything

One of the coolest things that ConvertKit does is they help you with launching products and services. Let’s say that you want to have a lead page where people subscribe to get information about a book or product launch that you have down the line about 30 days. You can set up an email announcement that launches in 30 days, and work on other things. That’s right, you could work on marketing your website, and other things, while this sits idle for a time. When the 30th day comes, everyone that subscribed to a special list will get an announcement that your software, book, or project is now fully up and you can link them to it. This means that your launch will be huge, rather than having to work backward and try to engage an audience that may have forgotten about you.

Email Marketing Made Easy

Email marketing is not as simple as some of the major marketers today make it out to be. You’re going to have to go through trial and error. This sort of “trial and error” element is a tough thing to push through because it can cause a lot of issues with time, and conversion rates. Instead of going through the “trial and error” phase of learning email marketing today, why not take on a different route.

The best marketers today know a lot about making email marketing work for them. You can either learn on your own, or you could take this simple shortcut. ConvertKit was created to allow you to get faster results, with prebuilt options, templates, and training that others will not show you. Simply put, you can make money online through emails, get more of a lion’s share of your niche, and actually see people interested in what you’re doing. That’s more than you can say about having to do it from scratch. Why work harder? You can work smarter, and deal with better results than with other methods. The best thing about all of this is that you can automate it, so that things flow without spending too much time with trial and error.

Convinced? See our ConvertKit Discount Coupon Code.

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