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Best Ways to Modernize, Rebrand or Relaunch Your Startup

As any struggling business knows, or startups who are in the process of getting going, it is hard to get a business off the ground. This difficulty is due to a variety of factors that can be anything from marketing, to location, visibility, or even simply lack of client engagement. However, there are numerous tools, tips, and tricks that can help you learn how to successfully relaunch your business or launch it correctly the first time. Many of the tips and tricks for relaunching are the same ones that startups themselves need to be aware of and by covering them together the relaunched business can learn how to do it correctly and the startup business can avoid costly mistakes. So what are some of the best tips and tricks for relaunching, rebranding, retooling, or starting your enterprising business?

Learn from mistakes

If you are relaunching your business, it is most likely because in some way it previously failed or did not meet your expectations. This is not actually a true failure as the only true failure is when we do not learn from the mistakes of our past. Finding out what went wrong, how it went wrong, and finding ways to fix it in the future to avoid those pitfalls are all ways of turning your failure into success. This is just as true for startups as well as startups have the benefit of the hindsight of hundreds of different failed or struggling businesses that they can learn from. With research tools, numerous classes online or classes at local community colleges, or information from government agencies, startups and relaunches alike can learn the best ways of modernizing their business to reach the clientele of the 21st century.

Don’t be old school

Of course one of the most important things for any business to remember is to simply not look old. This has nothing to do with the character of the individuals involved in running the store and neither does it mean that you should not specialize in a kind of vintage feel for your store.  However, there are some things where old has a negative connotation and learning how to be aware of what is cool old versus not cool old is an important part of successfully relaunching or starting your business.

For instance, suppose you are a business or service who desires to give a kind of vintage feel to your business; regardless of how you attempt to achieve that, is important to not look run-down or trashy. You may feel you’re getting a great deal by buying a lot of your business items or decorations at local yard sales or thrift stores. The problem is too much of that and it does become apparent what you have done and your business looks less vintage and more dilapidated. The same is true of your online presence as well and this topic will be discussed later in this article, but in short getting an old-style website or failing to utilize modern advertising and social media is a big knock against your credibility with modern customers.

Even if you are going for an old-fashioned or vintage feel and your business even specializes in those kinds of things you still need to be accessible in modern ways and successfully convey the wow factor to a modern audience. The truth is, by and large you are not selling to people in 1960 even if you are selling 1960s themes or services. You need to find a way of selling the 1960s to the modern audience in a way that they will receive.

High quality visuals

This is most important for those relaunching but it is also an incredibly important facet for those who are simply starting up and don’t want to lose all of their money on costly mistakes and that is to ensure that you have high quality visuals. High quality visuals can include any number of things such as the flyers that you put out on local cork boards to let people know about a grand opening or things you hand out to people at your store, but also includes things like your trademark, iconography, logo and truly anything else which is designed to set your business apart and make it unique from others. Many businesses fail to take this step and instead opted for more utilitarian symbols, text, or pictures which are readily available online.  Although this can be a good option in the very earliest stages or to use as placeholders, the fact is if you got it for free it is fairly apparent.

Worse still is seeking to have something uniquely designed but you still want it done for free so you do it yourself or have unqualified family like Aunt Sally make your visuals. Unless Aunt Sally happens to be a graphics art major, you are taking a big risk, at offending her if you don’t like it, and worse at using symbols, pictures, or business logos that look like they were designed using Microsoft Paint. To engage and reach modern audiences you have to look like quality and effort were put into the final product. If something looks cheap or feels cheap people will assume that your services and products are cheap as well and not in the affordability sense. High quality logos, high quality pictures, and high-quality text are all essential elements for both your in-person solicitations and your online advertising, and they are the very foundation of what begins to give your business its unique character. Overlooking this stage can be a huge mistake as dull, uninteresting, or un-engaging businesses are the very ones which clients easily forget or refuse to patronize.

Utilize social media effectively

Social media has grown by leaps and bounds in the last 10 years. 10 years ago places like YouTube and Facebook were virtual ghost towns and things like Twitter, Instagram, Snapchat and others barely existed if they existed at all.

Nowadays, though, these platforms have billions of users. If you could even get a fraction of those people to even take a look at your product or peruse your store you would be one of the most successful businesses on earth. The potential is truly limitless in a way that past business models simply cannot account for or understand. However, the competition is fierce for getting noticed on social media but there are new programs, new tools, and new tips for being able to successfully reach and engage this limitless audience with your message in a way that they will respond.

One key strategy as before is to make use of high quality images n your social media and tools like PromoRepublic are excellent for this purpose.

another way is to simply utilize programs which help to target advertising. Facebook has some built-in programs which allow you to target your advertising to people who are most likely to engage with your product. Say you are looking to open up a dog grooming service in your area, by utilizing advertising on Facebook, whether with Facebook or with a third-party system, you will easily be able to access the publicly posted social data of millions of people in your area or state and begin to whittle down your advertising to specific groups of people. For instance, you can filter your advertising to aim directly towards people with dogs, or you can filter your advertising to reach specific age demographics whom you may feel are more likely to need your pet grooming services.  You can even narrow your field to include specific religions, political ideologies and even lifestyle choices. If the data is available online it is possible for you to utilize it as a filter.

Targeting this kind of advertising in a very narrow band helps increase your business conversion rates. Some programs are even more intelligent and are able to filter the targeting band to an even higher level. For instance, if somebody were to click on your advertisement but then immediately clicked away in less than a second that is unlikely to be a potential client and is more likely an accidental click. Whereas somebody who clicked on your link and read it and spent some time on your website is the kind of person who is interested potentially in your services and there are many programs online that can help you to target these individuals who actually show engagement with your products. Regardless of how you choose to do it, having a social media presence, keeping it up-to-date, and utilizing its far-reaching abilities to precisely target your specific clientele are all important ways of successfully utilizing this new medium for your business launch or relaunch.

Website modernization

Website modernization is beyond important. Thousands of businesses all over the world have very poor quality websites and the truth is people who see a poor quality website will also assume that your services or products are equally poor. People who won’t take the time and effort to make a quality site which is likely the first interaction a customer may ever have with your business are unlikely to believe that you will show quality in other areas of your business as well. Bad quality websites do not necessarily start off as bad quality websites either. If you are a business which began your work and launched your website five or six years ago and paid a top-of-the-line internet designer to help create a high-quality and engaging website, you may be sad to see it go and may be disbelieving that your website has simply fallen out of fashion and it is time to build a new one. However, if you are utilizing older website styles, templates, fonts, and even color schemes it is very evident to your clients especially to the younger generation who spend a lot of time surfing websites. What was trendy 5 years ago and modern then is not modern now. Even the very richness of the colors has changed.

Just as old computers used to have 16 default colors and nowadays have innumerable permutations, older web design programs also have limitations with colors, style, symbols, pictures, and borders that make them look primitive even if they were well designed for their time. If you are just beginning your startup you might think that you can avoid this pitfall but don’t be too quick to assume that! The fact is there are still many of these outdated programs online available and for free right now.

There are many good high quality programs that can assist you in doing it for free but your best bet if you are truly looking to have your website done correctly in a way that is modern and keeps the needs of the modern audience first is to either consult a web designer or simply hire a website designer outright. Website designers will not only know how to assemble these things together but also keep their fingers on the pulse of modern website trends and features and can help your site be one that truly stands out from the websites which do not update regularly or modernize their information.

Build for the present, leave space for the future

One of the things which may have killed your previous business or potentially could be a death sentence to your brand new startup is the failure to see emerging trends. Even if your business model is sound for the moment, always leave room for future kinds of growth and even spend small portions of your business finance and planning time developing those future strategies. By planning for the future even while you live in the present, you can help your business succeed when technology, culture, or the industry changes and you will not be scrambling to make up for lost opportunities while everybody else is seizing them.

A perfect example of living in the present while keeping an eye towards the future could look something like delivery services. If your service or product can be delivered still in the next 10 to 15 years, automated drones will very likely be doing the delivery. Automated drones are already being tested in a variety of delivery capacities and not only can they deliver faster, they also have a lower carbon footprint than a delivery car or van does for each delivery as they are able to fly direct and oftentimes use batteries as opposed to gas engines. Does this mean that your delivery service should buy a thousand drones right now? Of course not. The technology has not reached that level yet and having delivery drivers or delivery services take your goods to individuals is where we live now but investing too heavily in those areas could be a potential money loser for you in the near future as the technology is already changing before our eyes.

This was seen most notably with the failure of Blockbuster. Once a blockbuster business, it continued to utilize old methods and styles of DVD and VHS rentals even though the industry had changed to allow for streaming services. Failure to see this trend while it was emerging and failure to get ahead of it destroyed a multimillion-dollar business and if it can do it to a multimillion-dollar business it can certainly do it for your relaunch or startup if you do not keep one eye on the future.

Conclusion

There are far more tips and wisdom for starting up your business or relaunching and rebranding your old business that can be covered in a textbook worth of articles. To distill the information down to a simpler form it can be looked at like this: respect the past, live and cater to the present, and prepare for the future. Respecting the past not only because there are many people alive today who could still be potential clients who you could attract with older vintage methods but remembering that we do live in the modern era and catering to your modern audience and culture is paramount to your business success.

Catering to your modern audience means having high quality pictures, high quality websites, high quality social media interaction, and other modern methods and ways of communicating with the audience of the 21st century. Bearing all that in mind, though, it is also important to keep apprised of emerging trends, technologies, and even cultural views and shifts which can potentially affect your business. By having one eye on the future and preparing for it, your business can make these shifts seamlessly and cater to the needs of your future clients and personnel as well. Set up your business for success and that success is found by meeting the needs of your clients where they are at, and helping them with your products or services in such a way that you stand out among businesses. If you can follow these simple tips and tricks for rebranding, retooling, relaunching, or starting up your business, yours will be a business which lasts.

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The Ultimate Bootstrappers Hack to Building Your Own Platform

An important decision when first setting up your online business is the platform choice you make. Think of your platform as they did back in the day with the classic soapbox.

Throughout the 19th Century and into the 20th, prior to the invention of corrugated fiberboard, manufacturers used wooden crates for the shipment of wholesale merchandise to retail establishments. Discarded containers of every size, well-constructed and sturdy, were readily available in most towns. These “soapboxes” made free and easily portable temporary platforms for street corner speakers attempting to be seen and heard at improvised “outdoor meetings,” to which passersby would gather to hear often provocative speeches on religious or political themes. Source Wikipedia

We live in a very different age today but this soapbox principle is still very relevant to us as the soapbox platform is the Internet and the message declared being your mission statementSpecifically the “This is what we do and why you should care?” message to stop passerby traffic to take a moment and listen.

We live in this age of attention deficit which is why the first step to success online is having a terrific message (mission) and the 2nd step is having that good ole soapbox platform.

Now you know that you need to be on the Internet (platform) but you also know simply relying on Other People’s Platforms (I will call this OPP from now on) like Facebook, Instagram and even Google is unwise. 

You need Your Own Platform (YOP) to grow and build relationships online and OPP simply compliments it.

But how do you choose YOP?

I would like to answer this question today with one filter – the bootstrapped startup.

This is a startup that has a message and product the world needs to hear and see but are building their business with very little capital. Think the $100 startup book by Chris Guillebeau.

And today I’m going to answer the question of “Can I really get started with $100?”

And using the platform hack I am about to share I can confidently tell you, yes you can!

The Startup Nemesis

To show you exactly how the $100 startup can be achieved it will serve us well to first look at the enemy of this goal.

Specifically technology and development costs to building your startup.

Statistics show us that only 3% of small businesses make it to the fifth year and for the failed businesses the most common reason (82%) is cash flow problems. (Source smallbiztrends.com) This is a jaw dropping realization if you are just about to press the launch button on your business.

But there is hope when you – “Know thy startup enemies”

There are two:

  1.  Cash flow: Cited as the reason for 82% of firms surveyed
  2. Technology – Platform: A costly exercise in wasted time & money

The cash flow issue is why we are focusing on the best way to bootstrap your startup. And when it comes to technology it really is everything, especially when you are bootstrapping.

You need the right technology to host your platform and get your product/service into the hands of would-be customers and fans. You need the right technology to support your customers and encourage them to share your brand with their friends and family. You also need the right technology to ensure you get paid the dues you deserve.

The wrong technology increases costs and wastes your time to such a degree that your clients lose out and ultimately lose trust in your brand.

The result inevitably is startup failure.

So it makes sense that if we can solve the technology conundrum we can solve one of the biggest bottlenecks to your startup success and if we can bootstrap it, we are catching two birds with one stone. (Catch and release of course and certainly no killing of two birds with one stone.)

So let’s have a look at the secret platform hack.

Hack #1 - WordPress and...

Did you just seriously mention WordPress – that thing people publish blogs on?

Yes I did and there are a few key reasons  why

  • WordPress was built from the ground up to spread messages and build community online
  • WordPress is free to use (open source)
  • If you can dream it, WordPress has a plugin for it

So as you can see, this is a bootstrapped startups dream as it allows you to do whatever you want and do it essentially for free, especially if one of your founders is a tech guy – developer.

Wait a minute…

Oh I can hear you buzzing now because as with all good things in life there are compromises and WordPress is no different.

It’s not the easiest platform to use compared to some others like Wix, Shopify and Squarespace.

And it’s not exactly free either as you do need a domain name and hosting to really get the most out of it but you have to do this for any other platform anyway so we are not counting that against WordPress -what we are though is that ease of use is an issue.

I won’t butter this up – WordPress can be an absolute nightmare to a first time user.

The template design system is clunky and don’t even get me started on the WordPress editor!

But remember what I said about the “If you can dream it, there is a plugin for it”? Well come to the rescue it does because the easiest way to turn WordPress from a nightmare to an absolute dream is with a free plugin called Elementor

Introduced in 2016, this plugin is a game changer for the WordPress community and in two years it’s now installed on over a million websites! (How’s that for startup success!)

The reason it’s so successful is because it addressed this major pain point for WordPress users who knew they had something special but also couldn’t stand the built in page editor they were using.

See demo below:

Hack #2 - GNU/GPL

We have all heard the saying “There is no such thing as a free lunch!”

And yes when it comes to WordPress there are times when free will only get you so far.

Maybe you have some specific eCommerce requirements or some custom coding for your members area – in these cases it’s time to put some money up and get what is called Premium plugins (in other words paid ones).

This can be a frustrating time especially when you have been so happy with all the free stuff you have been getting with WordPress. But there can be a more frustrating issue and that has to do with compatibility when the plugin you just paid for actually breaks another part of your website.

This has happened to me on more than one occassion, which is why I want to share hack #2 with you right now.

Try before you buy!

Yes, there are a number of companies that offer a FREE trial but most WordPress premium plugins do require you to buy first. By the time you have had a chance to test it, your money back guarantee expires!

So there is a clever way to get around this and it has to do with the fact that WordPress is open source software and plugins released under the GNU/GPL license agreement.

Basically, if you have a developer friend you can get access to the product for free to test first.

Now I know many of you reading this will have developer friends but said friend may not have the specific plugin you are wanting and there are two ways around this.

Method 1: Fiverr

Search FIVERR for plugin you want. Here is an example of Thrive Leads – another great plugin that costs  between $67-$147.

Link to FIVERR page.

See that gig for $5 – he is giving you the plugin as part of this deal!

He is allowed to do this because as a developer he is allowed to give you the plugin as part of his service which in this case is designing an opt in form for your website.

$5 is certainly a lot better than $67 and once you are 100% certain the plugin is right for you, then you can go buy the plugin direct from Thrive so that you can get access to that all so important product support.

We use Thrive products ourselves and when you are in a growth phase it really does pay to have support from the plugin creators to reduce web development fees.

Method #2 – Digital Boss Club

I will keep this one short.

Think of Digital Boss Club (DBC) and specifically DBC Pro as your developer friend, where you get access to your choice of premium WordPress plugins. You just need to be part of the club.

Final Thoughts

Well done on reading all the way to the end…

You understand that relying on OPP is not going to cut it – you need YOP

Did that sound like gobbledygook? Aha, I caught you skipping to the end! Seriously, go back and read the introduction. 🙂

And one of the best ways of developing YOP is using WordPress because it is free open source technology that was built from the ground up to help people spread a message.

And when using Hacks #1 and #2 you are able to achieve this more cost effectively than any other solution on the market today. Dare I say $100 startup… 

I do hope this little piece has helped you in choosing your platform today. If you enjoyed this post I would so love it if you could share using any of the social media buttons.

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How to get an .edu email address?

Having an .edu email address is truly a great thing! For all intensive purposes having one means you are a student and being a student brings so many benefits.

Companies like Amazon, Apple, Microsoft, Dell and many others including food companies, travel, online shopping and even school supply areas often will give discounts to individuals who are students. As most students have an .edu email account, many businesses simply take this email as a shorthand for whether or not you are a student. 

A few examples of benefits include:

  • Free Amazon Prime Student Account for 6 months: Usually costs $119 per year and gives you a whole host of benefits including free two day shipping, kindle books, movies, music and more.
  • Large tech companies like Apple, Microsoft, Dell and HP all have student deals. Apple is notorious for never discounting but with a .edu email you can get up to $200 off select Apple devices.
  •  Adobe (makers of Photoshop and Premiere) offer deep savings up to 60% off to students

These are just three that stood out to us but in all honesty there are so many other companies it would be too numerous to list in this blog post. The best strategy would be to type in the name of the company followed by student discount so for example “Best Buy student discount” and see what results. And yes I use that example because there is a valid option for Best Buy student customers to save.  

So with all the benefits available for individuals with an edu email address, what are the top ways of getting it?


Create a dummy student account

Let’s start with the shadiest and most morally questionable answer first and that is to simply create an email address that has a edu in it without actually ever being a student. There are some programs online which can help you do that and there are also several colleges such as the University of California which allow you to create a school email address even if you are not a student. 

Using certain loopholes and workarounds in automated school systems can sometimes allow you to do this. A very common one is to register as a student at the school filing all your paperwork but then never actually taking any of the classes. You will appear on paper and to the internet to be a student at the school yet never taking any classes and never having any desire to. Eventually the school will weed you out though and either compel you to take a class or simply drop you from the school rosters and your email address with it.

So with all that said there is an easier way.

And that is to use FIVERR – and specifically people on FIVERR who are able to get you a legitimate working edu email address. 

Here is a link to someone providing this service right now.

It’s not free ($10) but if you are in the market for a new laptop you could easily be saving $100+ immediately and $1000’s of dollars as you keep using it.

If you don’t want to pay $10 then the following two options are really your best bet.

Be a student…

Of course the simplest way of getting an edu email address to be able to use for your discounts is to simply be a student at an accredited college or university. Many different colleges, universities, private organizations or other groups have official edu addresses for their students. 

If you are not a student yet, you don’t need to sign up for more expensive college or university but your local institute (teaching video editing for the next  4 weeks) could do the trick too. Just make sure to ask some questions before joining though. Not only do you get the .edu email but you are investing in yourself and your skills.

College and higher learning is expensive and so getting every deal that is due you is a great way to help offset some of those expenses. One important tip is to make sure that you keep your student roster up to date. Many colleges require that you take a certain amount of classes to avoid being dropped from the school. Helping make sure that you have the minimum class requirements to be able to keep your edu email address is an important part of being able to not only continue your academic career but secure those future deals and discounts.


Be an alumni

One of the best kept secrets is that you do not need to be a current student to be able to possibly get an edu email address, as it is also often times available for alumni who graduated from their universities. 

Alumni are often able to receive these kinds of email addresses which helps keep them in the loop about different college programs and activities while simultaneously allowing the college to solicit donations or try to keep alumni involved in the college. 

This little perk can mean that you can potentially have a legitimate edu address for utilizing access to discounts permanently. It will still not successfully beat those third-party groups which check to make sure you are an active student but for the less inquisitive and more passive businesses you will easily be able to use this legitimate edu email address indefinitely to secure deals and discounts. 

Contact your alumni office for full details on whether you qualify for this benefit.

In Conclusion

The single best way to have an edu address is to simply be or have been a legitimate student. So if you want to be able to utilize the benefits of having an edu email address then stick to the old adage: be cool and stay in school.

But if you ain’t – check out FIVERR.

4th July 2018 Special Deals for Digital Marketers

Happy 4th of July!

To all our American friends we wish you a happy 4th of July!

To celebrate a number of companies are offering some great deals of up to 90% off. Some deals are valid till the end of July and others are literally ending on the 4th of July or a few days after so you better be quick.

This list will be updated over the next few days with new deals. If you know of any others let us all know in the comments.

Thank you and Happy Independence Day!

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OptimizePress 3 Coming Soon

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So you better believe I am going to have something special lined up for you when OptimizePress 3 gets released. It will be an exclusive promotion and will also feature one of our legendary bonus packs which you can learn more about here.

If you can’t wait to get your hands on the latest and greatest version of OptimizePress signup below and you will be notified first. And don’t worry, you will only receive one email when the promotion is ready to be claimed.

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WP Buffs and WordPress Security Hacks

So the other day I was browsing around the web and visited one of our partner company’s website – WP Buffs and noticed something interesting.

WP Buffs by the way are a team of WordPress techies who provide support services for people running WordPress websites. That is nothing new as quite a few of these companies have been popping up recently but it was specifically this screenshot below that got me interested because I have not seen other companies in the space do this before.

Two things I noticed

  1. First it is very rare to get access to plugins that would normally cost you a yearly fee.
  2. One of the plugins they give you is iThemes Security Pro

That second point got me interested because WordPress and the security around it has been such a contentious issue for so long.

The amount of websites that have been hacked (primarily because of bad plugin management) is astronomical and embarrassing to say the least.

So I was pleasantly surprised to see WP Buffs giving this plugin for free to their clients when signing up. They also include the excellent WP Rocket and WP Smush Pro for improving WordPress page load times.

But for this article I want to focus on iThemes Security and what it means for you.

Let’s talk about iThemes Security Pro

When you first install iThemes Security you are presented with a wizard that runs a number of best practice settings for your site security. You literally press a button and 10 seconds later your WordPress site has become a whole lot more secure. 

It really was that easy – 

After you have done that this is the dashboard you see. Click image for larger version.

And here are the pro options (You get Pro from WP Buffs)

One thing I like about the pro options of this plugin is 2FA (Two-Factor Authentication) – when you have this enabled it literally does make your WordPress website like Fort Knox as the WP Buffs say. You will need an app like Google Authenticator or LastPass Authenticator (what I use) for this to work.

And when it detects something abnormal like logging in from a different location you will get an email looking like this.

ithemes-2FA-email

Bear in mind every time you give access to your website to someone else like a Web developer etc they will have to go through this process – If you have a permanent member of staff who needs access to your website it makes more sense for them to have their own login email where they would get this verification email sent to.

I only say this as I am currently testing out new employees and it can be a little frustrating to have to give them the code every time they want to do some work. But that will soon change if they get the job right.

But for me the most amazing thing about having this plugin happened soon after installing.

Literally within hours I had my first security incident!

I kid you not!

I received an email address to the admin email of my WordPress website which had the following subject line.

[imdiscountcodes.com] Site Lockout Notification

This immediately got me worried, wondering what the heck just happened and if I had lost access to my own website. Turns out it may have been more sinister and encouraging at the same time – somebody I don’t know being locked out.

This is what the message looked like.

ithemes-security-site-lockout-warning

That IP address – someone in Paris!!! Or more likely someone pretending to be in Paris with IP manipulation. 

Not long after this warning (a day) I got another warning where someone had been locked out.

Safe to say I was very happy that somebody who kept trying to login to my website (maybe with some password cracker) was eventually locked out!

I am sitting on about day two now after the last site lockout so rest assured I’m not getting these messages everyday, which would be very concerning. 

These are just my initial thoughts after a few days of using iThemes Security but I will definitely update this post if anything else suspicious starts to happen.

Do you use iThemes Security? What has your experience been like?

And if you are interested in having this for your own website I would recommend using the WP Buffs service to get you started. We have some great bonuses for you if you do decide to sign up.


WP Buffs

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Isn’t it time your WordPress website was managed by true WordPress experts?

From as little as $40 per month you can get started with WP Buffs + make sure to claim one of our exclusive bonus packs if you do. Find out more about this WP Buffs Promotion.


rich-dad-poor-dad

My history with Rich Dad Poor Dad by Robert Kiyosaki

Why I owe a huge debt of gratitude to this little book

And exciting new release from the rich dad company


By Paul Therond

Why I owe a huge debt of gratitude to this little book

And exciting new release from the rich dad company

By Paul Therond

The year was 2001 and I am a 16 year old boy on the verge of a life-changing moment – I had a choice to make.I was living in South Africa and still at school and was starting to get those independent thoughts of “I’m no longer a kid and I need to start taking more responsibility and most importantly I need to start making some money”.This is an important stage in a young man’s life and what I’m about to share in this story should really highlight why reading from a young age is so important.To be perfectly honest at 16 years of age my next thoughts are quite limited in terms of how I could earn money. There were the obvious ideas such as taking a temp job and doing something like pizza delivery guy. You know those jobs I’m talking about, the readily available ones, no skills required and minimum wage jobs that too many young people settle for.

But as destiny would have it there was another plan for me…

My aunt was talking to my mom one day and mentioned a book she said I would probably be interested in.

I am not entirely sure why she thought of me but I can only assume it was because of some of the entrepreneurial tendencies I had already shown as a young boy. Such as my door to door cake business started at the tender age of 10. To be more clear it was more of a project than a business to save up for a keyboard (I wanted to learn piano) but it showed some business spirit at a young age I suppose.Regardless of why my aunt decided to mention this book – I am sure glad she did.The book she was referring to was Rich Dad Poor Dad by Robert Kiyosaki.

I had never read a business book before, the only reading I had ever done (apart from the Bible) were adventure type books like the Famous Five. But reading this book which told the story of two very different approaches to life in a really human way definitely unlocked something in me. It was and still is inspiration in its most purest and invigorating sense.

You might not believe what happened next

However it does show the power of reading – especially in those young formative years.

So I now have read this book and my mind is brimming with possibilities and excitement – remember my goal is to make money (a truly exciting concept at 16) and I am exploring every avenue I can.Then one day I am scheduled to visit the chiropractor and he tells me that I have scoliosis and recommends a strict regiment of stretching and gym training to build my muscles in my back to support my spine. I was a very skinny 16 year old!

Now one thing about me is that when I am committed to something I really go full steam ahead, no half measures. So I start researching how best to build muscle and I learnt about nutrition and supplementation. This in combination with a regular weight training regiment results in me adding 20 kg of solid muscle to my frame in one month! Needless to say I became the talk of my school! 🙂 I was hooked.Then as I am visiting a local health shop I notice a range of sports supplements which didn’t seem very well represented and I decide to contact the company with some ideas I have.

I would never had the inclination to do this before reading Rich Dad Poor Dad.

Let me cut a long story short – I get an email reply back from this company and get awarded a major contract. This opportunity resulted in me not having to settle for a minimum wage job and in a very short time I was in the top 3% earning bracket in my country. Thank you Rich DAD!!!

This literally happened a few months after reading the book.

I know it beggars belief especially when you consider I was still in school whilst doing this. I have memories of having to excuse myself out of Maths class because I had to take a phone call from a company director discussing sales strategy with me.

But enough about me

Let me explain the real reason I decided to write this personal story.

The Rich Dad Company are doing something completely new to embrace this digital age we live in.Naturally, Robert Kiyosaki and his story of his Rich Dad has a soft spot in my heart. I have read most of his books and I have always wanted the opportunity to meet Robert at an event or seminar.

The reality however is that to date I have not had the opportunity. Whenever I have seen a Rich Dad Seminar advertised in my area, Robert was not there but some of his representatives. I can totally understand his schedule is limited in terms of travelling the world, which is why I am very pleased he has announced his Rich Dad Summit happening 9-10 December 2017. 

Registration opens November 29th.

What is the Rich Dad Summit?

The Rich Dad Summit is a 2-day LIVE online event where Robert Kiyosaki himself along with some of his top advisors will be speaking. These featured speakers include:

  • Lurn CEO & Founder Anik Singal
  • SEO & Marketing Guru Kotton Grammer
  • eCommerce Millionaire Fred Lam

Not only are you getting Robert’s Rich Dad wisdom but a wealth of new information especially targeted towards starting an online business. Robert Kiyosaki is the first to admit that this business model is one of the best to get into right now. Which is why he has planned this event – they have never done a virtual summit like this before.Each one of the speakers is 7 figure plus earners, who started their businesses from nothing just like Robert did. Remember his Velcro wallet story – humble beginnings?

This Rich Dad Summit is perfect for beginners who don’t know where to best focus their attention or business owners looking for ways to grow and scale their business online and offline.Attendees will discover the secrets to building long-term wealth through entrepreneurship, investing and becoming financially intelligent.The best news!Registration opens November 29th and only costs a BUCK!Yes just $1 and I will see you at the virtual conference December 9th. I can’t wait.

Secure your Rich Dad Summit seat.

Registration is just $1

You will also get access to:

  • A 14 day FREE trial to Rich Dad Insider 
  • Special offer to receive Rich Dad’s 5 Money Rules
  • Plus my Content Marketing Hacks e-book

All of the above perfectly bonuses compliment the core Rich Dad education training.

So what are you waiting for secure your seat for a buck!

Secure your seat for $1

Registrations opens november 29th


AppSumo Discount Coupon Code

Have you seen AppSumo Black yet?

AppSumo black is now AppSumo briefcase. Rebrand!

We are big fans of AppSumo as most of you would know who have seen some of our featured deals with them.

As an online entrepreneur, it is essential to get your hands on the best tools to grow your business. With AppSumo they give this to you plus major savings sometimes as high as 98%. This is especially true for their wildly popular lifetime deals.

So when they released a new service called AppSumo Black – I had to make sure you knew about it.

So what is AppSumo Black?

Quite simply its the bargain value AppSumo you all love and then some.

They have organised a number of excellent start-up companies to join them to offer all their services to you for a low monthly price. In their own words they say that

AppSumo Black is the exclusive club for marketers, digital agencies, freelancers, consultants, and entrepreneurs. As a member, you have access to thousands of dollars worth of tools to help you grow your business for only $49 a month.  New apps are added every week so your suite becomes more valuable over time.

Sounds pretty good doesnt it but you might be wondering who is on board so let’s have a look.


Take a peak at AppSumo Black here

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Stencil Unlimited – Normally $29 p/m

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Beacon Unlimited – Normally $29 p/m

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PaperForm Pro Plan – Normally $39 p/m

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Book like a Boss – Normally $25 p/m

Book Like A Boss is an all-in-one solution for entrepreneurs looking to create a booking page that sells products or services, takes appointments, and collects payments.

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FindThatLead is the communication ‘bridge’ between you and everyone else that will help you find social & email information from different profiles on the web!

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CallPage puts you on the phone with potential customers is less than 28 seconds

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Billy – Normally $19 p/m

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SalesFlare – Normally $35 p/m

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Customer Guru Tree Plan – Normally $50 p/m

Give the best customer experience possible by gaining the data you need to increase retention and satisfaction

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Missinglettr is a smart tool that’ll promote your content across social media for up a year, automatically.

Interested?

Even if you were only interested in one of these tools it would be well worth it. However the most interesting thing about AppSumo Black is that they will be adding new companies as part of this subscription every week.

So definitely something to keep an eye on..


Take a peak at AppSumo Black here

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