WordPress is a great tool for content marketing and building marketing and conversion focused websites. But there is another somewhat unknown perk to using this platform that if you know where to look can really save you a lot of money.
The real power in WordPress doesn’t so much come from the basic free version that we all have access to. The power comes when you start adding all the extra functionality that is provided through the WordPress plugin and theme system. Your next million dollar idea can be powered by WordPress as long as you have the right features installed.
Now there are a number of excellent free WordPress plugins but when you are ready to step up your game there are some plugins that do require an investment.
However with this little known secret you will not have to pay full price. Why? Because of three little letters – GPL.
GPL stands for General Public License and it allows certain people to offer you access to these premium tools, themes and plugins for a small fee. This person could be your web developer, friend or anyone else you can find who has purchased a developer/agency license for the plugin/theme you are after.
This license allows your friend to give you the plugin for a small fee. (They are not legally allowed to give it away for free).
The obvious advantage here is savings where you could get anything from 80-99% off the retail price. However there is one disadvantage, you won’t get updates and product support from the creator of the plugin. The only way you would keep getting updates is if you asked your friend to send you the file every time – but that could wear thin as many plugins update weekly.
One area this model is particularly useful is when you are planning a new feature for your website and you are unsure whether a particular plugin is the best option. You could try this GPL model and try before you buy the full version for yourself.
Very useful – but I can literally hear you screaming at me.
What if I don’t have a web developer friend? Well I’m so glad you asked because that leads me to my last money saving strategy.
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