Attracting new clients is one of the most difficult aspects for any business. Finding ways of sending out your message, pushing advertising campaigns, investing in social media, and performing a whole host of other tasks that go with launching a successful advertising campaign can take a lot of your time.
In addition to the time, the energy, and the money spent, one of the big drawbacks is that you are having to find every single person that you hope will one day become a client for your business. But what if there were another way? What if there was a method by which your clients help you find more clients? Where you did not actively pursue individuals to partake of your services or products but rather you engaged them with meaningful information and content that made them want to share it with others? This is the promise behind Magnetic Marketing. Magnetic Marketing is a style of marketing by which you attract clients as opposed to pursuing them. So what are some of the methods and the pros and cons of this exceptional training?
Magnetic Marketing Pros
Turn clients into agents
One of the most powerful and important parts of Magnetic Marketing is the idea of how it attracts people. One of the methods of attraction is to find and utilize methods which turn clients into advertising agents for you. These individuals then in turn tell their friends, family, acquaintances, and social media contacts. One great way of doing this is to offer discounts, services, or products to individuals who help share your information with others. This is your end of the magnet for Magnetic Marketing. It is a pull which makes others want to engage with you. That pull can look like any number of things but the result is always the same and that is that individuals who previously may have just been disinterested browsers are now people who will share your product, your services, and your links with others. This provides a powerful push as when your clients help advertise your business it is some of the strongest form of advertising as people naturally gravitate towards the things that others in their social group like as well.
One of the primary hallmarks of Magnetic Marketing is the idea that you lure in clients - this is the magnetic part of Magnetic Marketing. One of the single biggest methods of doing this, and the most common in the realm of Magnetic Marketing, is to offer truly engaging and useful materials. People are not foolish; they will love, like, share, and subscribe to things which they benefit from. Not only that, but they will also try to send on that benefit to their friends, family, co-workers, and social-media contacts. It is so simple as it is done by just offering actual legitimately useful content. Engaging content can look like any number of things but primarily it is something which is useful or highly informational that clients or potential clients may want to know. This helps them feel that they are getting real value from engaging with you and that there is real value in continuing to engage with you and your business. Just as when one piece
of metal links on to a magnet, so too it is when you offer real value when you engage with clients, they will share with others and those people will in turn share with others still, creating a cascade effect where your marketing output is minimal but your lure strength is very high.
Magnetic Marketing Cons
One of the primary cons or pitfalls which is likely to occur to a person attempting to engage using Magnetic Marketing, especially for the first time, is to simply give away too much. Your lure needs to be good and it certainly needs to provide engaging content and material that will make others want to share but not sell the farm, too. Your content should be informational and engaging while simultaneously making them want more of it. If you give away too much of your content, or trade secrets, they will not need to engage further and the magnetic appeal of the marketing is lost.
Magnetic Marketing Conclusion
When done correctly, Magnetic Marketing is a powerful force for attracting new clients, turning those clients into advertising agents, helping individuals feel they are receiving real value from you, and helping your business thrive with a minimal effort of advertising or financial dollars.
This is the basic idea behind Magnetic Marketing but it is so much more when you hear it from the legend himself Dan Kennedy. The best part is that you can get the basic principles of Magnetic Marketing for your business for free when using the link below.
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